Packaging Design That Highlight the Quality of the New Cable Brand

BAT Audio is a pioneering Taiwanese audio cable brand dedicated to delivering exceptional sound experiences, aiming to redefine the auditory landscape through innovation and quality craftsmanship. Through meticulous design of internal materials within the audio cables and enhanced insulation between wires, BAT strives to provide users with a sound experience that faithfully captures the essence of the original audio signal.

Client_ BAT Audio
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Brand Identity, Packaging Design_ Joy Hsieh
Printing Consultant_ Wen Chieh Wu
Collaterals Photography_ Hsin Tzu Liao

2015

BRAND IDENTITY / PACKAGING DESIGN

The brand's visual identity seamlessly weaves together the elements of the brand name, "BAT," sound waves (symbolising intricate sound experiences), and lines (representative of the cables). In the realm of packaging design, a three-sided window structure is employed to accentuate the premium quality of the product connectors. On the reverse side of the packaging, a combination of graphics and text serves to elucidate the thoughtful selection and design of internal materials.

Packaging Design That Highlight the Quality of the New Cable Brand

BRAND IDENTITY / PACKAGING DESIGN

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