A Better Future Through
Innovative Practice

Joy crafts innovative strategies by deeply understanding organizational challenges and needs,
transforming insights into timeless solutions that deliver meaningful impact. Her expertise spans concepts,
brands, communications, experiences, services, systems, and placemaking.
FEATURED
WHAT DO PEOPLE SAY
“Through this experiment of redesigning the price book, I believe all our sales colleagues will have more confidence in selling. For the first time, we sent this book to our global brand partners to convey our commitment to the brands.”
William Jr. Hsu
President of SERGIO VALENTE INC.
“Choosing our own publication and open collaboration of the key visual design is a very open and democratic decision.”
EXHIBITION VISITOR
“This project doesn't feel like work; it's more like people with the same goal doing something fun and meaningful together.”Pei-Wen Jin
Zero-Waste Fashion Designer
SOME OrganisationS I've Worked With