Crossing the River: Zhou Yue's Photography Exhibition

Recreating the Visual Shock of a Photographic Scene

Crossing the River: Zhou Yue's Photography Exhibition brings to light the captivating imagery captured by Chinese photographer Zhou Yue during his remarkable solo expedition to North Korea in 2017. Hailing from Dandong, a city separated from North Korea by the Yalu River, Zhou Yue's daily encounters with North Korean workers in his hometown fueled his innate curiosity. This curiosity eventually inspired him to embark on a journey to their enigmatic homeland. Throughout his travels in North Korea, he became acutely aware of the pervasive presence of "propaganda banners" that seemed to envelop the daily lives of North Korean citizens, akin to invisible walls.

Through the lens of his camera, Zhou Yue documented the authentic and unfiltered aspects of North Korean life. His goal is to prompt viewers to ponder the profound implications of the relentless emphasis on sovereignty and governance. These themes are prominently featured in the imagery he captured during his expedition.

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Client_ Yue Zhou
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Artist, Exhibition Creative Direction_ Yue Zhou
Exhibition Art Direction, Exhibition Design, Graphic Design
_ Joy Hsieh
Exhibition Photography_ trumanzhou

May 29-June 3, 2018
TOTEM POLE PHOTO Gallery, Tokyo

Crossing the River: Zhou Yue's Photography Exhibition
EXHIBITION EXPERIENCE DESIGN
The exhibition design, hosted at Tokyo's TOTEM POLE PHOTO Gallery, was meticulously crafted to immerse visitors in the dense visual landscape of North Korean slogans. As soon as you step through the entrance, your gaze will be met with a striking sight—a gallery adorned with images that closely resemble "propaganda banners" prominently displayed throughout North Korea. As you venture further into the space, you'll notice that each banner reveals the propaganda slogans' detailed text on the reverse side, offering a deeper layer of context. The recurring phrase "만세!" (which translates to "Long live!") is woven throughout the exhibition.
Crossing the River: Zhou Yue's Photography ExhibitionCrossing the River: Zhou Yue's Photography ExhibitionCrossing the River: Zhou Yue's Photography Exhibition
CONCEPT OF KEY VISUAL
The key visual concept draws from a captivating image of a man running in a square, with a whimsical twist that places him along the edge of the frame, seemingly running into the world of Zhou Yue's lens.
Crossing the River: Zhou Yue's Photography Exhibition
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